Tagged ‘publications’

Magazines and Women

Friday, August 19th, 2011

I'm a big fan of magazines. While I usually stick with fashion magazines, lately I've been reading some other more business oriented titles. This year, Anthony and I started our own company for our personal pursuits and I felt really lost throughout the process. So when I got the opportunity to redeem some points for magazine subscriptions, I decided to go with a few titles that would help me wrap my head around our business needs. I subscribed to Inc Magazine, Entrepreneur and Fast Company.

I've really enjoyed my subscription to Inc Magazine. I find their articles to be super informative and their interviews, like recent ones with execs from Tumblr and Kid Robot, to be truly inspiring. And, for what it's worth, I appreciate the attention to detail in the graphic layout of the pages themselves. I love that it's a happy marriage of helpful content and creative design. I also like that the magazine is not written for a particular gender. Women and men alike can pick it up and get something out of it. This is not to say that every magazine should do this, but it's nice that a magazine marketing towards small business owners does not discriminate.

Unfortunately, I can't say the same for Entrepreneur. Now, working in technology in various industries, I've realized it's a boy's club — not that that's entirely a bad thing! I've worked with some pretty talented men and learned a lot from them (most notably that the lack of women in their midst is mostly an oversight, not intentional). I also happen to like a lot of things men typically like more than most women (sports, fried foods, gadgets) so it doesn't really bother me to spend time in the company of dudes. (more…)

The State We're In

Monday, August 16th, 2010

Maybe I shouldn't admit this, but last night I got sucked into a British gossip website. I think what particularly struck me was that Rod Stewart was expecting his eighth child (at 66 years old, which I think is terribly irresponsible, but that's a story for another day…). Of course, once you are in a gossip site, you can't disengage. I clicked around for the better part of a half an hour, consuming silly articles about celebs behaving (mostly) badly. I got around to one article about Lady Gaga where the author wrote something along the lines of she'll be performing her next show at "New York's Staples Center."

I could let the reporter slide for not being from the United States, but I won't. For the record, the Staples Center is not in fact in New York but actually in Los Angeles (it is where the Lakers play their games). This error really struck a chord with me in part because it is so lazy. The writer of this article should have done some fact checking prior to reporting something so completely false. If one were to google (or even bing, for that matter) "staples center," it is very clear from the ensuing results (like press releases that begin with "LOS ANGELES, CA") that there is definitely no Staples Center in New York. Furthermore, the writer's editor should have noticed and corrected this pretty egregious error.

In general, though, I've noticed a lot of errors in online journalism (not just the lack of fact-checking, but also spelling and grammar mistakes). It's really a shame because bloggers often are overlooked by mainstream media as amateurs yet it is this kind of thing that fuels that notion. My opinion is if you are doing any kind of journalism (not all blogs do this, but some — like technology-focused blogs, for instance — report on news that very few print outlets touch), you really need to maintain a level of professionalism and maintain that everything that prints (even if it is printed onscreen) has been thoroughly reviewed for accuracy.

Several large magazine retailers (that have been hurting very much with ad sales plummeting) began a campaign a few months back called "The Power of Print." While at first it seemed a bit pretentious, I think they do have a point (besides protecting their livelihood). Something about the nature of a magazine, perhaps the fact that it is written word, makes it tangible. There's also a definite craft to it — a page can only be so long, a layout must be aesthetically pleasing. And I have to say that I do enjoy reading magazines because the distractions (like typos and errant facts) are very rare.

In short, you can distill my thoughts down to the fact that quality control is incredibly important. For any brand, whether you are Conde Nast or Gawker, maintaining a consistent product is vital for enduring in any market.