Dark Patterns

Sometimes things happen and they are just coincidence and sometimes things happen, especially on the internet, and someone explicitly went out of their way to make that happen. You may find this when you are casually browsing a retail site for a pair of shoes and then, through the magic of something called "retargeting," you keep seeing advertisements for that same pair of shoes. At this point, we all see this coming so it doesn't come as a surprise.

Everyone is tracking us everywhere — and sometimes we willingly let them track us by volunteering information about ourselves (i.e. what we all do on Facebook day in and day out). This is okay as long as everyone's complicit; when the product you are using is free, YOU are the product (the selling of information about you to target selling you stuff, in essence).

What I find far more disturbing is a trend toward dark patterns that I'm seeing in the design of products. I define a dark pattern as a product that takes you somewhere that you as a user don't want to go. It's intentionally leading you to something you may not want — usually the end game is to lead you to something that is profitable for the product but not so great for the consumer.

Dark Bouquet by Jen Gallardo
Dark Bouquet by Jen Gallardo

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In Defense of Cold Feet

Right now the temperature is starting to warm up in New York. However, it's inevitable: winter will be here again before we know it.

Ned Stark in Game of Thrones
#winteriscoming

And every winter, I'm freezing to death because at some point in time I wore the wrong shoes. Like that time I was going to Philadelphia and needed a headphone splitter so my husband and I could co-watch a movie on the bus ride down. I spent the better part of an hour searching for one while the snow came down around me. All I found was that my boots had sprung a leak and that apparently the only place to buy dry socks in TriBeCa is at the Equinox where you will spend too much money for them (do rich people not need socks?!).

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