In a world where you might be stuck underground waiting for a subway train, a digital screen that can tell you when the next train is coming can be a godsend. If you live in a city with a modern train system, you are probably used to screens that announce train arrivals and don't think anything of it. In New York, this is novel like a great white buffalo.
Well, it depends what train line you are on. And, for me, it's not great. I take the A train and the train is often crowded or delayed; and when it is delayed, there's usually not a "countdown" clock in sight.
A friend of ours suggested we visit the New York Botanical Garden (NYBG) in the Bronx this past weekend to check out the Dale Chihuly blown glass exhibition. I happily obliged. The NYBG is one of my favorite places to go in the city. When I was "fun-employed" — that planned period of time between ending one job and starting a new one — I made a point of heading over there. I don't know if many transplants to the city visit it, but they should; it's a beautiful garden and you almost forget you are in the midst of 8 million people.
You can't write stuff like this. But if the past few days of my life were made into a sitcom episode, it would be called "The Billboard" — or if it were an episode of "It's Always Sunny in Philadelphia" this would be called "The One When Jen Takes a Photo of a Billboard."
It all began with a harmless coffee break. My co-workers and I walked up Broadway to Crumbs for some caffeination when we saw a strange billboard. The lovey-dovey couple on the billboard coupled with the quote "you are my soulmate forever" made us wonder. Since we are media people at first we thought, "this has to be some kind of marketing/pr move!"
When we saw the website that the banner linked to, we were most definitely sure it had to be some kind of marketing scheme. The website was a 90's era (meaning: bad) site consisting of a bunch of photos of the joyous couple and quite a few karaoke recordings we'll have to imagine they did together (who records their karaoke outings…?). Continue reading ""The Billboard""