An Exercise in Frustration Online

When I'm not writing this blog, I spend a lot of my time at work. For a living, I manage digital products, specifically web applications, for a well-known and respected brand. And, if I'm being honest, I've been using and making for the web for the better part of half of my existence on this earth! All of this is to say, I know a thing or two when it comes to what works, and what doesn't.

I'd like to share a story about an experience that didn't work so well for me and how I'd recommend fixing it.

Ever since I moved, I've been thinking about switching up my gym routine. The other day, I was scrolling through Instagram (as one does) and saw something about Rise By We. Based on the post, it looked like they had a boxing or kickboxing program which I'd be really into since I've been doing Muay Thai for years now. Intrigued and because they mentioned something about a free intro class, I clicked on the link from my phone to arrive at RiseByWe.com.

The homepage set an odd tone. The "Refer a Friend" button is more prominent than I'd expect — it blocks the marketing copy that someone went to great efforts to write. Meanwhile, that copy is changing at an interval (in the screenshot below, the blue words are constantly changing so as I'm trying to make sense of what's behind that button, it goes away.

Refer a Friend? But I don't even know if I actually like you yet!
Refer a Friend? But I don't even know if I actually like you yet!

I can get around this, it's just some marketing, but I'm curious — where is this place? In essence, realistically, does this gym work with my getting to work/home routines? I decide to check out the navigation menu (the delectably named "hamburger" menu for all you insiders) to see where it's located. Continue reading "An Exercise in Frustration Online"